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Showing posts with label Keywords. Show all posts
Showing posts with label Keywords. Show all posts

Saturday, February 13, 2010

Google AdWords: How To Reduce Costs

If you want to advertise your site with Google AdWords, chances are you find that your AdWords spend a lot of money without much return.

The reason why many people spend more than those in Google AdWords ads that they use the wrong settings for your campaign.

Convert long tail keywords are the best and the number of

Several studies have shown that the long tail keywords are much higher conversion rate than a keyword. Long tail keywords are keywords that are specific, consisting of 4 or more words.

The latest survey results, Wise, more than 18% of the searches of five or more keywords. Google says that "20% of the queries Google receives every day [they] do not see at least 90 days, if at all."

Too long tail keywords only cost you money

The evidence suggests that this may be a good idea to use the broad match keyword. It is not possible that all possible keywords manually campaign. Google, we recommend that you use the appropriate keywords:

"The area is a great opportunity to highlight the following unexpected, but the queries. If there is, the broad match, your ad will match your keyword appears to be not only a question of the correct spelling, but it also collects expansion to include synonyms, singular / plural, significant changes to the keywords and phrases containing your keywords.

Unfortunately, this is not so simple. If you are using the match all your keywords, your ad will appear in searches outside the party and you pay a lot of money in exchange for something.

For example, the "Tiger" will be used to find Tiger Woods, the Siberian tiger, the tiger shark, a town in Georgia, tigers, etc.

It is therefore important to distinguish between the long tail keywords that are not linked to your website.

Negative keywords will increase your conversion rate

You can enter a so-called negative keywords in Google AdWords campaign. Long tail keywords are one of your keywords in your AdWords ads are not shown.

For example, if you enter "no" as a negative keyword, your AdWords ads will not appear when someone searches for free stuff. Negative keywords are an effective tool for internet users who are looking for free items only.

You can also use negative keywords to display the groups a target for advertising. Insurance broker, will be very useful to distinguish between those who are looking for books, insurance. Did your "book" and the "spirit" negative keywords.

If the keyword is one of several reports ( "Tiger" due to "Tiger Woods" and "Siberian Tiger" Tiger Shark, Tiger, Georgia), then you need to add negative keywords to eliminate independent results.

Broad Match can help you more customers, but be very careful with this option. If you use keyword matching, make sure that your negative keywords, so you do not need to pay for unwanted motion.