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Tuesday, July 17, 2012

Search Engine Satisfaction Dips Slightly: Google, Bing Effectively Tied

Look out, Google. In the annual American Customer Satisfaction Index for search engines, Bing has practically matched the search leader’s consumer satisfaction score for the second year in a row, with not that far behind.

Bing Barely Behind Google

The scores look like this:
  • Google: 82 points
  • Bing: 81 points
  • 80 points
  • Yahoo: 78 points
On the ASCI scale, 100 would be a perfect score. Google earned 82, or what I’d call a B letter grade. But Bing was just behind by one point, and that makes it effectively tied with Google. Writes ACSI:.....

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